Abstract：Network communication is one of the most important way of information transmission. Different communication patterns have different audience, which contributes to different reading psychologies subsequently. In view of netizens' reading psychology——in quest of fast, real, original and easy-to-get information, network editors should innovate editing skills and manners and work on such aspects as titlesetting, introduction design, main body re-organizing and relevant information linking, thus ultimately improve the effect of network information transmission.

Keyword：online reading psychology;network editing skills;communication effect;