Abstract：The 21st century is a period during which the mass media will develop rapidly.The mass media is a double-edged sword in that it can promote democratization, improve cognitive ability and provide entertainments for people, meanwhile, it also cultivates some bad habits, like the lack of creativity, superficial reading and kitsch, etc.The aesthetic education of the mass media should reshaped their good image through making full use of their own advantages so as to make more developing space for themselves.At the same time, the aesthetic education has the responsibility to better media environment in order to make people live healthily and freely.

Keyword：the mass media;aesthetic education;creativity;