Abstract：The celebrity culture is an important inner driving force of the tourists.The tourists'Worship for celebrities urges them to appreciate their cultural aesthetics.In fact, Su Dongpo cultural resources in Henan province are abundant, we should take the advantages of the extensive distribution and high value for tourism to exploit, integrate and utilize the development of Henan tourism.Based on the significance of exploiting celebrity culture, this paper analyses the spiritual and economical values of exploiting and integrating Su Dongpo culture tourism resources in Henan, besides, the paper proposes some suggestions and feasible methods for the combination of Su Dongpo culture and central China culture so as to accelerate Henan tourism.

Keyword：Su Dongpo;celebrity;culture;tourism;