Abstract：The traditional village is one of the major tourist attractions, and there are a great number of traditional villages being located in the central region of China. With questionnaire, we did a survey on native people's tourism preference for traditional villages and influencing factors in Changsha and Nanchang. The results show that traditional villages mainly attract the young and middle-aged people ( in the18-40 age bracket) with the background of higher education; tourism preference is inversely proportional to age; administrative staff, enterprise employees and students are most eager to choose traditional villages as their tourist destination; Yunnan Province and Guizhou Province are the first choice of residents in the central region; both self-driving travel with friends and personal free travel are essential means; food with local feature and family inns are preferred. Based on the results of the survey, we put forward some suggestions for the tourism development of traditional villages in the central region of China, which may provide some reference for the resource development and market expanding of this new form of tourism.

Keyword：the central region;traditional village;tourism preference;