Abstract：Crises occurred frequently in modern society. Non-conventional emergencies have become the of daily report the objects which news media must face. When different groups of people face a emergency, they will make different responses and decisions from different visual angles and positions. In the present study, the author seeks public opinion's commonness of non-conventional emergencies and studies on news media's agenda-setting management in response to non-conventional emergencies, aiming to guide the public to comment on non-conventional emergencies objectively and equitably. It is hoped that it will create a positive public opinion's environment for building a harmonious society.

Keyword：agenda-setting management;non-conventional emergencies;international perspective;news media;