Abstract：This paper adopts literature data method, questionnaire, interview method, statistics and logic analysis, high level in henan university of technology of basketball culture and campus basketball team development as the research object the analysis and research.Conclusions are as follows: college basketball culture construction in colleges and universities is essentially toward promoting the brand construction, high standard, high quality goal process;College basketball culture construction should be active with social all levels of the exchange, for university basketball culture construction can be injected ongoing vitality;College basketball culture construction need a higher professional quality, management ability and scientific research level, rich and enterprising spirit, unity backbone strength.

Keyword：universities;basketball;teams;culture;development;