Abstract：Skopostheorie is put forward by Vermeer who is one of the representatives of German Functionalist Translation theory,and has been extensively employed in practical translation.As a break with the tranditional idea of equivalence and important theoretical creation of translation,skopostheorie has opened a new perspective for the study on translation strategies of practical texts,such as tourist materials.It emphasizes the communicative function of translated texts in the target culture,and strengthens that the purpose of translation determines traditional strategies.Based on the previous study and guided by the three rules of skopostheorie,this paper focuses on the Chinese and English translation of tourist materials,analyses their functions and discusses different means of realizing these functions between English and Chinese.Then the paper explores five translation strategies under the guidance of skopostheorie,aiming at improving the quality of tourist materials translation and promoting the farther development of tourism.

Keyword：skopostheorie;translation of tourist materials;three rules;translation strategy;