Abstract：In contemporary society, SMS, as a emevging form of a product, not only plays an extremely important role in information transmission in daily life, but also becomes an irreplaceable part in the folk spread.on the one hand, SMS is closely linked with the local life, on the other hand, it is of great value in the call of folk culture, the promotion of folk content, the epitaxial trans formation of folk.

Keyword：SMS;custom value;entity-based folk;words-image folk;