Abstract：In 2016, CPC general secretary Xi Jinping made a substantial address on the forum of press and public opinion, and proposed a powerful spiritual weapon and a basis for the practice of propaganda.Appropriate direction, creative method and reliable employee team are the intrinsic logic of CPC general Secretary Xi Jinping's speech. Insisting on correct political direction, insisting on reform and innovation and exploring employee's competitive edge are the ways to implement three directions of Xi Jinping's speech. In the past year, the press had done a lot in order to implement the spirits of Xi Jinping's speech on press and public opinion.

Keyword：Xi Jinping;the work of press and public opinions;intrinsic logic;the direction of implement;