Abstract：Under the background of Maritime Silk Road in the 21 st century, there are many advantageous conditions for Fuzhou to implement the cultural “Going Global”strategy, and some problems such as lacking originality, short of leading cultural enterprises, low opening-up level and lacking creativity as well. Therefore, we should insist on the development concept of “innovative, coordinated, green, opening-up and sharing”, and put forward specific measures from the following perspectives: improving the quality and benefits of cultural products, advancing the overall efficiency of cultural enterprises, boosting transformation and upgrading of the cultural industry, promoting cooperation, and building a win-win blueprint.

Keyword：Maritime Silk Road;Fuzhou;cultural industry;“Going Global”strategy;