Abstract：The construction of Marxist ideological discourse right is crucial to the fate of the party and our country, and of equally importance to promoting national cohesion and cultural soft power. To strengthen the construction of Marxist ideological discourse right, the guiding thoughts and overall objective should be seriously considered and sticked to from the perspective of its characteristics and functions.Only in this way, can the construction be more targeted and effective.

Keyword：ideology;discourse right construction;guiding thoughts;overall objective;