Abstract：Translation principle is the rules or standards which are followed in the process of translation.However, the current tourism translation is not optimistic in China. This paper, taking the translation texts in Beijing Palace Museum as examples, demonstrates the principles in C-E tourism publicity translation from information transmission, language form, target readers, source language culture and language aesthetics from the perspective of functionalism, which aims to serve the guidance to the tourism translation in other places in China.

Keyword：functionalism;C-E tourism publicity translation;principle;