Abstract：The linkage development of folk art and tourism has become a new trend of concern. As the state intangible cultural heritage, suona ( a kind of Chinese horn) , high-lifted sedan and Huai-Bang Opera ( a variety of Chinese folk opera) are representatives of folk culture and art with Jiaozuo style, however, they began to fade away gradually due to the traditional operation mode. On the other hand, despite the rapid development in the past decade, the development mode of Jiaozuo tourism which depends on natural landscape but ignores cultural heritage does not accord with the mainstream trend. Based on the analyses of Huai-Bang Opera, suona, high-lifted sedan and tourist market, the appraoches to integrating folk art with tourism development, promoting the spread and development of folk culture through tourism devlopment, and thus achieving economic, social and environmental benefits are explored in this paper from the perspective of linkage development.

Keyword：tourism development;folk culture and art;Jiaozuo;