Abstract：Factors affecting enterprises' participation in talent cultivation in school-enterprise cooperation in Fujian Province are investigated with binary logistic regression analysis. The results show that factors such as enterprise history,channels of school-enterprise cooperation,support and guidance of government policy significantly influence enterprises' involvement,and the factors such as the nature of enterprise,enterprise scale,and enterprise-owned industry are insignificant. To motivate enterprises to participate in talent cultivation,it is necessary to change the ideas of enterprises,clear channels of school-enterprise cooperation,increase the support and guidance of government policies.

Keyword：school-enterprise cooperation;talent cultivation;influence factors;