Abstract：The reading research of a literary work involves two completely different aspects: the analysis of the writer's awareness of potential readers and the state analysis of text receivers. The former focuses on the mental activities of the writer and the latter the interaction between media and audience. This kind of research has three major significances: the cultural and social property, the reading context presupposed by the writer and the individual property of psychological change, and the possible channels of dissemination. The reading research of Jin Ping Mei tries to break away from the critic-centered model and adopts a more objective model of text analysis.

Keyword：Jin Ping Mei reading;reading property;reading expectation and orientation;