Abstract：Using the case study method of “inductive and theory building ”, the paper examines the process of media participation in corporate governance during the “Shou Rou Jing”incident of Shuanghui Company, reveals the action mechanism of media participating in corporate governance, and explains theoretically why and how the media plays the role of governance. The results show that the reason why media could play a role in corporate governance is the pressure on corporate management brought by the media reports, and the key lies in management's decision-making. The study also proposes the legal mechanism, contractual mechanism, active adjustment mechanism and the hybrid mechanism for media governance, complements the market pressure mechanism, and confirms the reputation mechanism and administrative intervention mechanism already proposed in the literature.

Keyword：media;“Shou Rou Jing”incident;corporate governance;